CITRA is an organic lemonade designed to deliver bold, refreshing flavour while remaining clean and simple in its ingredients. Made without added sugars or artificial ingredients, the drink focuses on natural taste and thoughtful formulation. The packaging reflects this philosophy through a striking, modern design that hints at the careful process behind the beverage. A structured grid system underpins the can artwork, referencing precision and balance while creating a dynamic, contemporary visual identity that helps the brand stand out on the shelf.