Juicy Brewing is a creative craft beer brand that specialises in fruity, flavour-packed IPAs designed to excite the palate and stand out on the shelf. The launch of their flagship range, Bomb IPAs, called for an equally punchy packaging system that could express the explosive personality of each brew while tying the collection together as a unified brand experience.

Each Bomb can features a unique flavour mark, from lemon to cherry to strawberry, paired with vibrant colour palettes, circular typography, and hand-drawn fruit elements that reflect the juicy essence of the beer inside. The packaging design strikes a balance between bold and approachable, appealing to hop lovers who want a fresh, fun, and refreshingly different drink.

A full packaging suite was developed including can artwork, brand typography, flavour descriptors, and scalable label layouts for future seasonal releases. The result is a flexible and energetic identity system that brings flavour to life both in taste and in design.