The name EDGE was chosen to highlight the advantage men gain by using this skincare and grooming line. The logo is sharp and simple, featuring an angled edge that makes it both distinctive and memorable. Every product in the EDGE range is developed to deliver high-quality, tested results that men can trust.

To reinforce a sense of confidence and cleanliness, the branding uses dark tones paired with a cool blue. This palette is complemented by dynamic imagery and a modern typeface that adds energy and sophistication to the overall look.