Founded by John and Julie, two seasoned climbers who have explored some of the world’s most thrilling climbing destinations, Joint Journey was born from a desire to give back to the climbing community. By combining their experiences and expertise, they created a space that fosters connection, learning, and a shared love for the outdoors. The name "Joint Journey" reflects both their personal adventures and the collective spirit that ties the community to the store.

The brand’s logo incorporates the initials of the founders, designed with versatility in mind. When repeated, the logo forms a climbing rope pattern, a subtle nod to the sport, and is used across branded materials. A palette of earthy tones reinforces the theme of outdoor exploration, while the Futura typeface lends a modern, approachable look to the brand.