Demon Slice is a pizza restaurant that aims to stand out from the crowd. Inspired by hot pizza recipes from the States and a community of heavy metal fans. Demon Slice brings the fun of metal and hot flavours to Liverpool. The logo is inspired by the restaurant's signature pizza, an extra hot pizza that is cut into the shape of a pentagram. This pizza is so hot that customers who manage to finish this fiery meal get entered into Demon Slice's Hall of Fame. The branding has a tongue-in-cheek tone playing on the idea that the pizzas served are so good it's a sin to eat them and anyone who enjoys these delicious pizzas are forever dammed. Illustrations of demons are used to add extra graphic elements to the branding and warm colours are paired with dark tones to create a unique look.