Whitestar is an e-liquid brand based in the UK that offers customers a variety of premium-tasting flavours ranging from strawberry, sour lime, blueberry and cookie dough. The name aims to convey the theme of quality and clean products that have been tested and approved by industry experts for the best vaping experience. White to convey cleanliness and star to emphasise quality. The branding is targeted towards young adults who are looking for the best products and take vaping seriously. For this reason, the branding uses sharp contrasting imagery and a clean modern packaging system.