The Art Coffee House offers customers a range of delicious coffees as well as a space to view and buy artworks from local artists. The space also gives customers the experience to learn from artists on techniques as well as art history. The logo was created to convey all the elements that make The Art Coffee House unique while still creating a simple-to-understand sharp logo. The coffee cup is illustrated to emphasise the space for artists with the frame being designed to show the buying and selling part of the business. A variety of colours are used in the pallet to give the brand a fun and creative feel. As well as art classes and art exhibits, the business also sells their own bespoke coffee beans which are locally sourced.